Reaching 50 Million Women with Mobile: A Practical Guide

The GSMA commissioned Altai Consulting to identify and illustrate best practices for MNOs to reach women in emerging countries.

This report is a practical guide for mobile operators seeking to better reach female customers. Drawing on GSMA and Altai research and work with operators and other partners across Africa, Asia and Latin America over the last decade, including a recent survey of MNO employees, it highlights 10 key recommendations for reaching women with mobile. The report is rich with examples and includes a foreword by Mats Granryd, Director General of the GSMA.