Altai Consulting has developed internal expertise in advising players in the mobility, industrial, construction and manufacturing sectors in emerging markets. We help companies make the most economic shifts and better position themselves in these challenging markets.
Market-entry Strategy for One of the Largest Players in the Construction Materials Sector in a Western Africa country
Altai Consulting accompanied a large construction-sector company in designing a market-entry strategy for retail in a West-African country. In an extremely fragmented and informal market, Altai led a quantitative study to better understand purchasing behaviours and expectations of end-users across a wide array of products to define priority customer segments. Qualitative research was also conducted to test different retail concepts on potential customers to assess the ability to meet their needs and the attractiveness of these models over traditional distribution channels.
Market Due Diligence on the Housing Construction Sector for a Clay Product Manufacturer
Altai Consulting has been commissioned by financial investors to conduct a market due diligence on the construction sector needs in Iraq. This due diligence aimed at mapping local production capacities of clay construction materials and competing products, and at sizing the demand based on housing and reconstruction needs. The analysis was used to build different scenarios for market growth over the short and medium term, building on potential organic growth factors and evolution of the security and political situation in Iraq. This market due diligence was used to refine the project’s business plan and inform financial partners’ investment decision.
Resource Growth Corridor Strategy, Private Sector Development Strategy for the Mining and Oil & Gas Industry in Afghanistan
Altai has been contracted by the World Bank to analyse the procurement plans of large Mining and Oil & Gas investments in Afghanistan (Aynak and Amu Darya) and to design a strategy to build capacity among the local private sector, in particular SMEs, to seize these massive upcoming opportunities.
Leveraging New Trends to Improve Distribution in the Mobility Industry in Africa
A global player in the mobility industry asked Altai Consulting to define new ways to distribute its products in Africa. The team deep dived into the current ecosystems to identify the “weak signals”, and then analysed macro trends and their impact on consumer demand, value chain digitisation and distributors’ behavior. The work led to an assessment of the likely evolution of the market in the medium term and shed light on the priorities to focus on along the distribution chain. Based on the previous, recommendations to launch pilot initiatives were formulated for the client to make the most of the African opportunity.
Due Diligence in the Cement Sector in Liberia
The project aimed at conducting a market due diligence to support a company willing to raise funds for a project in the construction sector in Liberia. The objectives of the projects were two-fold: (i) Provide the client with an in-depth understanding of the Liberia cement market (market regulatory environment, local production and imports, projected market growth, profile and strategy of the key market players, market dynamics, etc.); (ii) Propose a (high-level) marketing strategy to the client to strengthen its market position (recommendations on product mix, pricing, sales & marketing strategy, etc.).
Steel Market Study in Côte d’Ivoire
Altai has been hired to conduct a market due diligence to support a company willing to raise funds for a project in the manufacturing sector in Côte d’Ivoire. The objectives of the projects were two-fold: (i) Provide the client with an in-depth understanding of the Côte d’Ivoire steel market (market regulatory environment, local production and imports, projected market growth, profile and strategy of the key market players, market dynamics, etc.); (ii) Explore the mostly informal value chain for scrap metal (actors, market dynamics, market size, etc.).