Telecom & Media – Project Highlights

Strategic advisory for Roshan, leading mobile operator in Afghanistan

We have been Roshan’s strategic partner since its creation in 2003. As such we have advised Roshan on product and network development, strategic and operational marketing, customer retention and branding. In 2006, Roshan was awarded the prize of Best Mobile Operator in Emerging Markets at the 8th World Communications Awards.

Strategic consulting & marketing advisory for a leading Iraqi mobile operator

Since 2008 we have been advising a leading Iraqi mobile operator in its corporate and marketing strategy. Our work covers the whole spectrum of critical marketing issues: churn, pricing, product development, etc.

Brand & marketing strategy for an operator bidding for a 3G license in Central Asia

For a 3G license application in Central Asia, we were commissioned by a regional GSM player to develop a full brand identity and marketing strategy for the new licensee. The project involved a qualitative study on brand perceptions in the country as well as creative workshops with artists, journalists and other trendsetters to shortlist powerful names.

GRP tools for media planning in emerging markets

Altai Consulting teams have designed methodologies to come up with accurate estimates of Gross Rating Points (GRP) by media – TV & Radio – in countries where little data is available. These tools allow our clients to optimize their media spend in countries where media consumption is not monitored.