More than 1.3 billion individuals will buy a mobile phone in the next
3 years, most of them are living in a developing country.
Telecom & Media - Project Highlights
Strategic advisory for Roshan (GSM operator)
Altai Consulting has been Roshan’s strategic partner since its creation in 2003. It has advised Roshan on product development, pricing policy, churn policy, branding, marketing, etc. and provided ongoing insight on market evolution. In 2006, Roshan was awarded the prize of Best Mobile Operator in an Emerging Market at the 8th World Communications Awards.
Media investment strategy in Central Asia
In 2007, Altai Consulting was commissioned to conduct an in-depth analysis of the media industry (Print, TV & Radio, Web) in 3 Central Asian countries for a European-based player looking at investment opportunities. The project included sophisticated forecasting of the advertising market for each country, full review of the legal & regulatory environment, and financial valuation of primary targets.
Design of a brand identity for a 3G operator in Central Asia
Altai Consulting was commissioned in 2007 by a regional GSM player to develop a full brand identity (and name) for a 3G operator in Central Asia to be launched next year. The project involved a qualitative study on brand perceptions in the country as well as creative workshops with artists, journalists and other trendsetters to shortlist powerful names.
GRP tools for media planning in emerging markets
Altai Consulting teams have designed methodologies to come up with accurate estimates of Gross Rating Points (GRP) by media -TV & Radio- in countries where little data is available. These tools allow our clients to optimize their media spends in countries where media consumption is not monitored.