Market Research – Project Highlights

Market & consumer research for Nestlé

Our teams have conducted numerous quantitative and qualitative research assignments for Nestlé including Usage & Attitude researches as well as ad-hoc research focusing on milk & dairy products consumption habits in Afghanistan.

Market-entry strategy for Virgin Drinks

Altai Consulting was contracted in 2005 to prepare the launch of the Virgin Drinks brands in Afghanistan. This project involved sizing the market and designing sales forecasts to be included in the company’s business plan.

Market research for Roshan (GSM operator)

Altai Consulting has developed proprietary tools to conduct research in the area of mobile telephony, including customer satisfaction, branding, pricing, churn, market sizing, evolution of key purchasing criteria, competitive analysis to provide Roshan, the leading GSM operator in Afghanistan, with actionable recommendations and strategic advisory.

Market sector assessment – Cotton in Pakistan

Beginning 2009, Altai Consulting was contracted to study the cotton sector in Pakistan, the world’s second largest importer. This work involved an in-depth assessment of the cotton value chain in Pakistan, with quantitative and qualitative analyses. Extensive fieldwork took place with the different players in Karachi, Lahore and Multan to collect precise data and come up with the most comprehensive picture on how to approach this key sector of the Pakistani economy.

Market-sizing and competitive analysis for Shell Lubricants

Altai Consulting has provided Shell Lubricants' marketing teams with market-sizing and competitive analysis work to ensure the success of Shell products on the Afghan market.