The 4 billion people at the base of the economic pyramid
represent a market of US$ 5,000 billion.
Market Research - Project Highlights
Market & consumer research for Nestlé
Our teams have conducted numerous quantitative and qualitative research assignments for Nestlé including Usage & Attitude researches as well as ad-hoc research focusing on milk & dairy products consumption habits in Afghanistan.
Market-entry strategy for Virgin Drinks
Altai Consulting was contracted in 2005 to prepare the launch of the Virgin Drinks brands in Afghanistan. This project involved sizing the market and designing sales forecasts to be included in the company’s business plan.
Market research for Roshan (GSM operator)
Altai Consulting has developed proprietary tools to conduct research in the area of mobile telephony, including customer satisfaction, branding, pricing, churn, market sizing, evolution of key purchasing criteria, competitive analysis to provide Roshan, the leading GSM operator in Afghanistan, with actionable recommendations and strategic advice.
Market-sizing and competitive analysis for Shell Lubricants
Altai Consulting has provided Shell Lubricants' marketing teams with market-sizing and competitive analysis work to ensure the success of Shell products on the Afghan market.