Full article on latimes.com
“Businesses and mobile carriers are missing out on billions of dollars in potential revenue by not closing the gender gap in mobile phone ownership and usage in developing countries, according to research by the GSMA, an association of mobile operators and related businesses.
The research, which used 11,000 interviews with men and women from countries like Niger, India, Egypt, Kenya, China, Mexico and Indonesia, found that on average, women are 14% less likely to own a mobile phone than men. In South Asia, the gap is 38%. This presents an untapped market for mobile carriers, phone makers and software developers, the report said. Closing that gender gap could add an additional $170 billion to the mobile industry by 2020…”