Mobile Money: Spotlight on Rural Supply

Description

Although mobile money services have extended further into rural areas than more traditional financial services have been able to in the past, rural customers still remain an underserved segment. A key barrier to reaching these customers is operational. Creating, managing and sustaining an agent network in remote areas remains an industry blind spot. To address this supply-side challenge, the GSMA Mobile Money for the Unbanked program commissioned Altai Consulting to understand how to extend mobile money reach. This publication explores two predominantly rural markets in Africa and explains how operators can make their rural agents successful. It also develops a new approach to use big data analytics to expand mobile money services.

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