Afghan Media in 2010
In 2004-2005, USAID’s Office of Transition Initiatives contracted Altai Consulting for the first comprehensive media evaluation ever conducted in Afghanistan. The aim was to examine the Afghan Media’s impact on opinions and behaviors after three years of media sector reconstruction efforts. Since the publication of that report, substantive changes have been observed in the Afghan media sector. In order to inform future international community and commercial investments the study endeavored to create a comprehensive picture of Afghan media, its users, their preferences and expectations, and measure its impact on public opinion and behavior.
Research conducted from March to August 2010 combined quantitative and qualitative methodologies including: a literature review; direct observations; key informant interviews; 6,648 close-ended interviews in 107 districts, covering all of Afghanistan’s 34 provinces; a daily week-long audience survey of over 1,500 individuals; approximately 200 qualitative, open-ended interviews; and ten community case studies. This effort guarantees that findings reported here are reasonably representative of the overall Afghan population.
The full synthesis report, as well as a database of media actors, 16 priority district reports, ten case-study reports, a complete description of the methodology, the original datasets from the main quantitative research, and the audience research, are publicly available on this webpage and thus allow anyone interested to extract information on more focused areas, as the need arises.
For reference, access the 2005 reports here.
|Province - District||Download||Comments|
|01. Balkh - Mazar-e-Sharif City||October 13, 2010|
|02. Helmand - Garmser||October 13, 2010|
|03. Helmand - Lashkar Gah||October 13, 2010|
|04. Helmand - Nad Ali||October 13, 2010|
|05. Herat - Herat City||October 13, 2010|
|06. Kabul - Kabul City||October 13, 2010|
|07. Kandahar - Arghandab||October 13, 2010|
|08. Kandahar - Kandahar City||October 13, 2010|
|09. Kandahar - Spin Boldak||October 13, 2010|
|10. Khost - Khost City||October 13, 2010|
|11. Kunar - Sarkani||October 13, 2010|
|12. Nangarhar - Jalalabad City||October 13, 2010|
|13. Nangarhar - Khogyani||October 13, 2010|
|14. Paktika - Sorubi||October 13, 2010|
|15. Paktika - Urgun||October 13, 2010|
|16. Wardak - Saydabad||October 13, 2010|
|All 16 districts||(12.2M)||October 5, 2010|
|Media Outlets Database||(1.7M)||v2.1, December 2, 2010 - Access 2007 format|
|General survey database||(1.1M)||September 17, 2010 - Includes SPSS database, recoding script, sampling plan|
|Audience survey database||(1.7M)||September 17, 2010 - Access 2007 format|
|All tools (English version)||(970k)||September 17, 2010 - Word 2010 format|