Afghan Media in 2010



In 2004-2005, USAIDís Office of Transition Initiatives contracted Altai Consulting for the first comprehensive media evaluation ever conducted in Afghanistan. The aim was to examine the Afghan Mediaís impact on opinions and behaviors after three years of media sector reconstruction efforts. Since the publication of that report, substantive changes have been observed in the Afghan media sector. In order to inform future international community and commercial investments the study endeavored to create a comprehensive picture of Afghan media, its users, their preferences and expectations, and measure its impact on public opinion and behavior.

Research conducted from March to August 2010 combined quantitative and qualitative methodologies including: a literature review; direct observations; key informant interviews; 6,648 close-ended interviews in 107 districts, covering all of Afghanistanís 34 provinces; a daily week-long audience survey of over 1,500 individuals; approximately 200 qualitative, open-ended interviews; and ten community case studies. This effort guarantees that findings reported here are reasonably representative of the overall Afghan population.

The full synthesis report, as well as a database of media actors, 16 priority district reports, ten case-study reports, a complete description of the methodology, the original datasets from the main quantitative research, and the audience research, are publicly available on this webpage and thus allow anyone interested to extract information on more focused areas, as the need arises.

For reference, access the 2005 reports here.

1. Reports

1.1. Main report and presentation

Title Download Comments
Executive summary (311 kB) 2 pages, published October 13, 2010
Full report (3.4 MB) 178 pages, published October 13, 2010
Key findings presentation   (1 MB) 33 slides, published October 5, 2010

1.2. Priority Districts Reports

Province - District Download Comments
01. Balkh - Mazar-e-Sharif City October 13, 2010
02. Helmand - Garmser October 13, 2010
03. Helmand - Lashkar Gah October 13, 2010
04. Helmand - Nad Ali October 13, 2010
05. Herat - Herat City October 13, 2010
06. Kabul - Kabul City October 13, 2010
07. Kandahar - Arghandab October 13, 2010
08. Kandahar - Kandahar City October 13, 2010
09. Kandahar - Spin Boldak October 13, 2010
10. Khost - Khost City October 13, 2010
11. Kunar - Sarkani October 13, 2010
12. Nangarhar - Jalalabad City October 13, 2010
13. Nangarhar - Khogyani October 13, 2010
14. Paktika - Sorubi October 13, 2010
15. Paktika - Urgun October 13, 2010
16. Wardak - Saydabad October 13, 2010
All 16 districts (12.2M) October 5, 2010

1.3. Case Studies

Title Download Comments
All case studies September 15, 2010


2. Annexes

Title Download Comments
Media Outlets Database (1.7M) v2.1, December 2, 2010 - Access 2007 format
General survey database (1.1M) September 17, 2010 - Includes SPSS database, recoding script, sampling plan
Audience survey database (1.7M) September 17, 2010 - Access 2007 format
All tools (English version) (970k) September 17, 2010 - Word 2010 format